What Makes A Strong Business Name?

What is an example of a brand name?

Other brand names have such strong consumer identification that they eventually supplant the goods or services they are identified with.

When a brand name is in such common usage that it becomes generic, it’s known as a proprietary eponym or generic trademark.

Two examples of this phenomenon are Kleenex and Q-Tips..

What all businesses have in common?

What Successful Businesses Have in CommonCompany culture. … Customer service. … Attitude. … Business strategy. … Discipline. … Risk. … Financial roadmap. … Business processes.More items…•

How do you create a unique name?

If you want something truly unique, give up basing your name in anything you’re already familiar with and try to invent something completely new….Create a name from other words.Blend common names together. … Try different spelling variations. … Rearrange your own (or a friend’s) name. … Create anagrams from common words.

What are the 5 key features of a brand?

The process of branding is complete only when you have carefully defined and considered these five key elements: promise, position, personality traits, story and associations.

How do I name my small business?

10 Tips for Naming Your Startup or Small BusinessThink about what you want your business name to convey. … Brainstorm to identify name possibilities. … Keep the name short, simple, and easy to write and remember. … Avoid names that are too narrow or too literal. … Avoid decisions by a committee but do “test” your company name with others. … Avoid plain words.More items…

How do I choose a unique business name?

Here are 12 helpful suggestions on how to come up with a winning name for your business:Avoid hard-to-spell names. … Don’t pick a name that could be limiting as your business grows. … Conduct a thorough Internet search. … Get the .com domain name. … Use a name that conveys some meaning. … Conduct a trademark search.More items…•

What are good company names?

Here are some examples of interesting company names and the backstories behind them.Google. The name started as a joke about the amount of information the search engine could search, or a googol of information. … Hotmail. … Volkswagen. … 4. Yahoo. … Asus. … Cisco. … Canon. … Coca-Cola.More items…•

Does my business name exist?

The quickest and easiest way to check potential name availability is to simply go to your favorite search engine (like Google) and do an online business name search. … org on the end to see if any business entity comes up or if there is a similar name out there that would be competing with your brand.

How do you create a perfect brand name?

Criteria for a perfect brand nameThe name should be easy to pronounce. … Easy to spell. … Unique in the market. … Sweet & Short. … Easy to recall. … Not have unintended or negative meanings. … Go beyond the product or service. … Available to trademark.More items…

What makes a great business name?

Developing a great brand name—one that is distinctive, memorable, easy to pronounce and emotionally appealing—is a critical element in creating a successful new brand.

How do I come up with a catchy business name?

How to come up with a business nameUse acronyms.Create mash-ups.Get inspiration from mythology and literature.Use foreign words.Use your own name.Take a look at a map.Mix things up.Partner with another company.More items…

What are the characteristics of a strong and effective brand name?

5 Characteristics of Strong Brand NamesDistinctive. In order to be memorable, stand out from the competition, and avoid confusion among your target audiences, a strong brand name must be distinct—especially within your industry. … Authentic. Authenticity is more important now than ever before. … Memorable. … Enduring. … Defensible.