What Is Product Life Cycle Strategies?

What is an extension strategy of the product life cycle?

An extension strategy is a practice used to increase the market share for a given product or service and thus keep it in the maturity phase of the marketing product lifecycle rather than going into decline.

Extension strategies include rebranding, price discounting and seeking new markets..

What is the product life cycle stages and examples?

The life cycle has four stages – introduction, growth, maturity and decline. While some products may stay in a prolonged maturity state, all products eventually phase out of the market due to several factors including saturation, increased competition, decreased demand and dropping sales.

Why is product life cycle important?

The product life-cycle is an important tool for marketers, management and designers alike. It specifies four individual stages of a product’s life and offers guidance for developing strategies to make the best use of those stages and promote the overall success of the product in the marketplace.

What are the 5 pricing strategies?

Apart from the four basic pricing strategies — premium, skimming, economy or value and penetration — there can be several other variations on these. A product is the item offered for sale. A product can be a service or an item. It can be physical or in virtual or cyber form.

What is product extension strategy?

Product extension is the strategy of placing an established product’s brand name on a new product that is in the same category. Small companies can deploy the practice in the same way that large firms have, in order to increase sales of a popular product by offering variations.

How do you determine product life cycle?

Introduction. The introduction or development stage is the starting point for a product life cycle. … Growth. Companies can determine the growth stage by analyzing sales and profit trends. … Maturity. A flat profit trend is usually an indication of a mature product. … Decline.

What does product life cycle mean?

Definition: Product life cycle (PLC) is the cycle through which every product goes through from introduction to withdrawal or eventual demise. … In this stage, sales take off, the market knows of the product; other companies are attracted, profits begin to come in and market shares stabilize.

What are the 5 stages of the product life cycle?

The life cycle of a product is associated with marketing and management decisions within businesses, and all products go through five primary stages: development, introduction, growth, maturity, and decline.

What are the 7 types of product?

Types of Product – Goods, Services, Experiences, Convenience, Shopping, Specialty Goods, Industrial Goods and Consumer Goods.

What are the 6 stages of the product life cycle?

Stages of a Product Life CycleDevelopment.Introduction.Growth.Maturity.Saturation.Decline.

What are the 7 steps of product development?

The seven stages of the New Product Development process include — idea generation, idea screening, concept development and testing, building a market strategy, product development, market testing, and market commercialization.

What are the 4 phases of the product life cycle?

As mentioned earlier, the product life cycle is separated into four different stages, namely introduction, growth, maturity and in some cases decline.

What is product life cycle in simple words?

Product life cycle is the progression of an item through the four stages of its time on the market. The four life cycle stages are: Introduction, Growth, Maturity and Decline. Every product has a life cycle and time spent at each stage differs from product to product.

How do you extend the life of a product?

Extension strategies: Change price– Price can be lowered to allow new customers to buy it. Change place– Products can be sold in different countries or territories to gain more sales. Change promotion– Different advertising or sales promotion techniques can prolong the life of the product, giving it a new image.

What happens if product life cycle is not monitored?

If the product life cycle is not accurately monitored, the inventory may result in having an excess of that product for a much longer time than is needed. This can go the other way as well, with there being an inadequate supply of the product in the inventory, despite the product growing in popularity.

What is decline in product life cycle?

Decline Stage: The decline stage of the product life cycle is the terminal stage where sales drop and production is ultimately halted. Profitability will fall, eventually to the point where it is no longer profitable to produce, and production will stop.

What are the types of product life cycle?

There are five distinct product life cycle stages:Product Development. When the company finds and develops a new product idea, product development starts. … Introduction. Sales slowly grow as the product is introduced in the market. … Growth. … Maturity. … Decline.