Quick Answer: What Are The 3 Generic Strategies?

What is strategy simple words?

Strategy is a word which was first used by the military.

It comes from an ancient Greek word for the general officer commanding all the armed forces of a state.

A strategy is a long term plan on what to do to achieve a certain goal.

Strategy is what we broadly intend to do to reach our long-term goal or objective..

What are the six factors of competitive advantage?

The six factors of competitive advantage are quality, price, location, selection, service and speed/turnaround.

What is Porter’s model of competitive advantage?

The two basic types of competitive advantage combined with the scope of activities for which a firm seeks to achieve them, lead to three generic strategies for achieving above average performance in an industry: cost leadership, differentiation, and focus. …

How do you use Porter’s generic strategies?

How to apply the Porter’s Generic Strategies?Cost Leadership. You target a broad market (large demand) and offer the lowest possible price. … Differentiation. You target a broad market (high demand), but your product or service has unique features. … Cost Focus. … Differentiation Focus.

What is a cost focus strategy?

A focused cost leadership strategy requires competing based on price to target a narrow market (Figure 5.12 “Focused Cost Leadership”). … In some cases, the target market is defined by demographics. Claire’s, for example, seeks to appeal to young women by selling inexpensive jewelry, accessories, and ear piercings.

What are the four generic strategies?

Four generic business-level strategies emerge from these decisions: (1) cost leadership, (2) differentiation, (3) focused cost leadership, and (4) focused differentiation. In rare cases, firms are able to offer both low prices and unique features that customers find desirable.

What are Michael Porter’s generic strategies?

Porter called the generic strategies “Cost Leadership” (no frills), “Differentiation” (creating uniquely desirable products and services) and “Focus” (offering a specialized service in a niche market). He then subdivided the Focus strategy into two parts: “Cost Focus” and “Differentiation Focus.”

What is the best cost provider strategy?

A best-cost strategy relies on offering customers better value for money by focusing both on low cost and upscale difference. The ultimate goal of the best-cost strategy is to keep costs and prices lower than other providers of similar products with comparable quality and features.

What are the three levels of strategy?

The three levels of strategy are:Corporate level strategy: This level answers the foundational question of what you want to achieve. … Business unit level strategy: This level focuses on how you’re going to compete. … Market level strategy: This strategy level focuses on how you’re going to grow.

What are the three basic types of business strategies?

Practically speaking, only three basic business strategies exist: a cost strategy, a differentiated product or service strategy, and a focus on a niche strategy. Understanding these strategies is critical to writing a good strategic business plan.

What is generic competitive strategy?

The Generic Competitive Strategy (GCS) is a methodology designed to provide companies with a strategic plan to compete and gain an advantage within the marketplace. According to Porter, a company can leverage its strengths to position itself within the competition.

What are the three basic types of competitive advantage?

There are three different types of competitive advantages that companies can actually use. They are cost, product/service differentiation, and niche strategies.

What are the five business strategies?

Offering the Best Price for Products. Cost leadership means offering the best price for products. … Differentiation of the Product or Brand. … Focused Low Cost Strategy. … Focused Differentiation to a Small Market Niche. … Integrated Low Cost/Differentiation.

What are the 5 business level strategies?

Let’s examine each of the five generic business-level strategies in turn.Cost Leadership Strategy. … Differentiation Strategy. … Focused Cost Leadership Strategy. … Focused Differentiation Strategy. … Integrated Cost Leadership/Differentiation Strategy.

What is Michael Porter’s theory?

Porter’s Five Forces of Competitive Position Analysis were developed in 1979 by Michael E Porter of Harvard Business School as a simple framework for assessing and evaluating the competitive strength and position of a business organisation. … Porter’s five forces help to identify where power lies in a business situation.

What is low cost & differentiation strategy?

In the low cost strategy, a company must have a thorough understanding of costs and how to continually reduce them. … In a differentiation strategy, the company must totally understand its customers’ needs and preferences. It must be driven to innovate to continually address those wants and needs.

What are the 5 generic strategies?

What are Porter’s Generic Strategies?Cost Leadership Strategy.Differentiation Strategy.Cost Focus Strategy.Differentiation Focus Strategy.

How do you identify a competitive advantage?

To find a lasting competitive advantage, look for something that your competitors cannot easily replicate or imitate. Competitive advantages can be found almost anywhere. Some restaurants thrive because of their location.